This is also really important when it comes to engaging with your audience. There are a lot of platforms and it’s important to pick the right ones, but this is usually an easy decision because it’s based on a simple principle. Be present where your audience is. You’ll almost certainly want to be on at least one of the following:
– Your own website. We highly recommend getting a latest news section on your existing site, or integrating a blogging platform such as WordPress on your site. This works really well because it can form a content hub and all traffic generated from social and other channels can be redirected here. It also works great as a place to host video and audio content as you can embed YouTube, iTunes or Soundcloud content and customise all the design and content.
– Medium. A great way to host text content if you don’t mind having less influence over the design. You also don’t need to worry about search engine optimisation, as it will perform well.
– Instagram, Twitter and Facebook. If your content is very visual or you’ve got short videos, it makes sense to use these platforms to drive traffic to your longer form content on your blog or video platform. Post little and often so that you don’t get lost in the mix.
– YouTube or Vimeo. A given if you’ve got the budget for longer-form video content.
– Apple for podcasts.
– MailChimp or Campaign Monitor. These email marketing tools help reach clients and help maintain your contact database.